HIP-006: Establishment of HTX DAO’s New Token Trading Marketing Incentive Mechanism
I. Motivation
This proposal introduces a community-driven marketing incentive mechanism aimed at enhancing trading volume, liquidity, and visibility of new tokens listed on HTX. By aligning DAO governance, token marketing, and platform incentives, the mechanism creates a positive feedback loop that connects community efforts with HTX platform revenue and HTX token buyback and burn.
Governance initiate > Community marketing > Trading volume increase > HTX token burning > Win-win for the platform and DAO > Governance feedback
II. Specification
This proposal establishes a new token trading marketing incentive plan through the HTX DAO governance mechanism. The plan centers on “community participation + platform collaboration + project support,” using a three-pronged approach: content creation, trading incentives, and brand promotion. This will increase trading volume, community consensus, and actual token usage. The mechanism also supports HTX token usage and burning, creating a positive feedback loop between governance and economic activity.
1. Implementing Entities:
HTX DAO community members (KOLs, content creators, and promoters)
Newly listed projects’ communities or third-party communities
HTX platform’s supporters (traffic resources and support)
2. Incentive Application Process:
Submit proposals on the HTX DAO Forum’s “Marketing Governance” section.
Include a comprehensive marketing plan (channels, format, timeline, and objectives).
Provide progress updates during the campaign and a final summary report.
The governance committee will review and determine the budget and distribution schedule.
III. Incentive Structure and Distribution Mechanism
1. Reward Amount:
The total incentive per period will not exceed 10,000 USDT equivalent (a mix of HTX, stablecoins, and project tokens).
Fund Sources:
HTX DAO allocation
Project team contribution (recommended 30-50%)
2. Distribution Method:
Performance-Based Disbursement:
Rewards will be distributed based on verifiable results after the marketing campaign concludes.
On-chain tools and external platforms will be used to ensure transparency and fairness.
IV. Campaign Formats and Brand Synergy
| Campaign Format | Description | Objective |
|---|---|---|
| Community challenges | Publish content on X, retweet interactions, create original videos/images | Increase social media engagement |
| Tutorial incentives | Create content on “how to trade tokens” or “how to use HTX” | Lower the barrier to entry for new users |
| Trading rewards | Rewards distributed among qualified traders | Drive real trading activity |
| AMA collaboration | Joint AMAs with project teams, DAO, and KOLs on X Spaces or Telegram | Increase understanding and user engagement |
| Creative content contests | Meme creation, short videos, creative content challenges, etc | Encourage creativity and community participation |
Brand Synergy:
Joint marketing content will be displayed on HTX’s homepage and DAO’s announcement section.
High-quality content will be promoted on HTX’s official X account and DAO’s media channels.
This enhances collaboration and interaction between the platform, project teams, and the community.
V. Performance Measurement Metrics
| Metric | Weight Factor | Description |
|---|---|---|
| Content reach & Influence | 30% | Social media engagement (likes, retweets, shares) of articles, videos, etc. |
| Community engagement | 20% | Comments, discussions, number of topics, interaction levels, etc |
| Actual new trading activity | 30% | New wallet users, trading frequency, on-chain activity, etc |
| HTX usage & Burn | 20% | Whether HTX tokens are used for trading, deductions, lockup, burning, etc. |
VI. Anti-Fraud Mechanisms and Regulations
All applicants must link their wallets and social media accounts to prevent fraudulent participation.
Project teams or their agents are prohibited from using fake accounts to obtain rewards.
Marketing content must be relevant to HTX usage scenarios.
A blacklist and restrictions will be implemented to ensure the long-term effectiveness of the governance mechanism.
VII. Conclusion
This proposal creates a closed-loop system of “governance—trading—value feedback,” integrating community building with platform growth. It will inject practical influence into HTX DAO governance, provide HTX tokens with practical usage and value, and create a new DAO-driven marketing system.
The core principle is: “Use governance to drive trading growth, use trading to drive HTX burning, and use burning to support governance value.”